I am sure many of you know about Motrin’s ad targeting baby wearing moms and portraying them in a negative way. If you haven’t heard anything of it, Susan at Marketing Roadmaps and Susie at babywearing.com give pretty good summaries.
This new ad really upset a lot of moms who wear their babies. I believe those moms had reason to be upset, and I am glad they spoke out and eventually convinced McNeal Consumer healthcare to take down the advertisement for Motrin (their product).
My goal today is not to bash Motrin any more. Instead, it is about the amazing influence of twitter and personal blogs.
I came across a twitter search today named #motrinmoms. Motrinmoms was a response from twittering and blogging moms across America, who are against the ad by Motrin. There were thousands of responses from Moms!
I was amazed at the response. Something happened that many Americans did not agree with, and through twitter and blogs, those Americans had the power to convince Motrin not only to remove the ad from their site, but to also remove it from all printed sources! What an impact!! Do you get the full meaning of that?
As an American and as a child of God, I am not happy about some of the things going on in America. I am sure Christians across America are not happy about some things in our country, whether it be the content on television and internet or laws that are passed.
Correct me if I am wrong, but it appears that if Christians and moral people across America stood up and spoke out for or against those things they want to change, there is a possibility that they would be heard and that there there could be a lasting impression.
Of course the trick is to be prepared to spread what is going on. If someone twitters for a change you agree with or blogs against something that you also are against, twitter about it too! Blog about it. Don’t think you are being redundant by twittering or blogging about something that has already been addressed. You have a different audience! Get the word out to them that you are ready to stand up for what you believe in!! Maybe they’ll do the same!
I have mentioned it before, but I will say it again just in case some of you don’t know. I am a Christian. I do not agree with several things that are going on in our beloved nation (because they are not scriptural), and I am ready to speak out about it. What good does it do to sit back and complain about it to my friends and then go on with life like I don’t care? I have recently learned that it does no good whatsoever!
I am ready to speak up to both those who agree with me and those who don’t and lovingly say, “I don’t like it!” I don’t hate those who push the things I disagree with. I just want to lift up my voice to declare my thoughts, jus like they did, while I still have the right to speak up.